Taylor Swift made tongues start talking once again, after premiering her Music Video for her latest single Look What You Made Me Do at the 2017 Video Music Awards this past Sunday.
Although Swift was not there to present it, (definitely a strategic move on her part #LetTheMusicDoTheTalking) her presence was largely felt in the strong images on the screen.
The video opens up in a cemetery with a zombified Taylor clawing her way out of her grave which reads “Here Lies Taylor Swift’s Reputation.” And the dark levels of imagery do not stop there, as Zombie Taylor proceeds to shovel dirt on top of her more “nice girl” self, lying there peaceful, arms crossed.
There’s a massive car crash scene, a scene where Taylor swings on a swing literally inside of a gold cage, robs a bank, lifts motorcycles with her bare hands, builds a squad of robots, and then dominates a dance routine in a sexy black number. Seriously though, my fav look of hers from the video. When I heard this song, this is the look I pictured her in.
Needless to say, Taylor GOES ALL IN for this video. She calls out EVERYONE! Even herself.
At the 2:21 mark in the video, where Taylor begins singing the Bridge-
I don’t trust nobody and nobody trusts me
I’ll be the actress starring in your bad dreams
and then hitting us with the infamous line-
“I’m sorry, the old Taylor can’t come to the phone right now.”
“Oh, ’cause she’s dead!” (ohh!)
the hair on my arms stood up as I got the chills as we see current Taylor standing on a pyramid of past versions of herself- the fallen Taylors if you will, all clawing to stay alive as they battle it out for the top spot- eventually losing their grip.
As if that visual wasn’t enough to convince us that Taylor has completely transformed into a “Give No
Fucks” kinda girl, we then get a real treat at the end of the video as we see all the different versions of Taylor cat fighting, so to speak. We see sweet country singer Taylor calling everybody ya’ll and trying to keep the peace, we see circus ring leader Taylor bully her and call her fake, biker Taylor call her out for “playing the victim,” “snake lover Taylor” hissing, and many others who some may say call out the disses made about her by other famous celebs. It’s as if a tell all and a satire had a baby and this was the result. It is dynamite and ballsy as all hell. Hats off girl, speak your truth. #WEWILLLISTEN
And yes there are tons of countless little references and hidden/not so hidden Easter eggs that point directly to the many people who have contributed to the down fall of the old, nice girl Taylor Swift. I won’t go into speculations, because let’s face it the internet is already going into overdrive with theories. Watch that video a ton of times and you won’t be able to unseen them! But girl damn. I am so intrigued by the route she is taking. I feel like she is pretty much a genius strategist. I don’t think she has really spoken out about anything publically regarding her new material and quite frankly I don’t see her doing so for this record. She’s lost all faith in the media to tell her story and do it justice.
In one of her latest social media posts, Taylor announced that her new album Reputation will be sold in partnership with Target. And with the album, fans will be able to purchase two collector magazines, which give them an insight into her creative process. Kind of like the personal voicemails she released on 1989 regarding how she wrote some of her lyrics, but more visual. The caption of the cover art for the magazine reading… There will be no further explanation. There will just be reputation.
All of her posts have been quiet formal, very commercial. Almost a disconnect there. I think she is done with sharing her personal life, because somehow the media always spins it and she ends up adding fuel to the fire that others have taken and burned her with. I look forward to seeing more of THIS Taylor’s journey. It may be scaring the living daylights out of me, but I am in it and ready to see what you got for us TS.
Until we meet her next move.